Altar Produce Expands Specialty Veggie Lineup

Altar Produce Expands Specialty Veggie Lineup

Company invests in infrastructure and year-round supply to meet rising demand for green onions, Brussels sprouts, and broccoli

Altar Produce, a leading grower-shipper based in Calexico, California, has announced a major expansion of its specialty vegetable programs, targeting green onions, Brussels sprouts, and broccoli in response to growing global demand.

The company is increasing production capacity and enhancing infrastructure to provide a more consistent, scalable, and tailored supply chain across these core product lines.

The initiative is centered around the year-round availability of green onions, a segment where Altar has already established strong market presence.

With strategically located growing operations, the company aims to maintain uninterrupted supply while ensuring peak freshness for its retail, foodservice, and wholesale partners.

This approach allows the company to meet market needs 52 weeks a year through both consumer-ready packs and customized bulk solutions.

“Our ability to pack in any presentation format requested by our clients from consumer-ready retail packs, foodservice to customized bulk solutions reflects our deep commitment to flexibility and customer service 52 weeks per year. We’re focused on delivering value beyond the field.”

Rodrigo Torres, Director of Global Sales at Altar Produce

The expansion of the green onion program is backed by substantial investments in infrastructure and increased production capacity.

These improvements not only allow the company to scale operations but also reinforce Altar’s stringent quality control measures.

The company affirms that each step of the supply chain is aligned with industry certifications and strict standards to maintain consistent product quality across markets.

Altar strengthens its vegetable production for year-round supply | Image: Courtesy of Altar Produce

The company’s growth strategy extends beyond green onions, with a new emphasis on Brussels sprouts and broccoli.

These additions are in line with evolving consumer preferences and rising interest in nutrient-rich vegetables.

Both crops were selected based on Altar’s ability to leverage its field expertise, postharvest innovation, and efficient logistics systems to optimize results and respond to shifting market dynamics.

Altar Produce is betting on its established track record and operational precision to capture a larger share of the growing specialty vegetable category.

The company sees these expansions as a natural progression of its mission to provide premium, fresh vegetables through a reliable and sustainable supply chain.

This move aligns with broader trends in the produce industry, where demand for healthy, versatile vegetables like Brussels sprouts and broccoli continues to rise among health-conscious consumers and culinary professionals alike.

With its expanded focus, Altar is positioning itself to not only meet that demand but to do so with a high degree of customization, quality assurance, and customer responsiveness.

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