Labor shortage drives 30% jump in pre-prepped produce, pushing UK wholesalers toward tech adoption and broader product lines

Pre-prepped products, such as cut, diced, peeled, or shredded fruits and vegetables, have seen their average orders jump from 308 per wholesale supplier in 2023 to nearly 400 in 2024, marking a 29.87% increase. In response to these challenges, wholesalers are adapting their business models to better meet market demands.

For instance, Fisher and Woods, a fresh food wholesaler, has diversified its offerings beyond traditional fresh produce.

It now includes approximately 3,500 products such as ready-made desserts, a strategic move to counteract the shortage of pastry chefs.

Technology is playing a crucial role in this adaptation, with digital transformation efforts set to continue.

This shift is accompanied by a trend towards back-to-basics approaches and the simplification of menus, helping businesses streamline operations amid labor constraints.

In terms of product demand that lemons and bananas have consistently held their positions as the second and third most ordered food products from 2022 to 2024.

Citrus fruits, in particular, dominate the volume rankings, with lemons and limes maintaining top spots since 2022.

Notably, 2024 saw Royal Gala apples enter the top rankings for the first time, indicating a shift in consumer preferences.

Such trends emphasize the importance of understanding market demands and adapting inventory to meet these needs effectively.

The produce sector’s reliance on labor-intensive processes makes it particularly vulnerable to workforce shortages.

As businesses continue to navigate these challenges, the adoption of technology and diversification of product offerings will be essential strategies.

By leveraging digital tools and expanding product lines, wholesalers can better accommodate the evolving needs of the market.