Industry veterans Rozema and Bras launch Prime Fruit Partners on May 1, focusing on South African citrus and premium South American produce

With over 40 years of combined experience in the international fruit trade, Rozema and Bras have held significant roles at companies like SFI, Olympic Fruit, Verdi Import, Hispa Fruit, and Haluco.

The official launch of PFP on May 1 coincides with the start of the South African citrus season, marking a strategic entry point for the company.

In addition to these core offerings, the company will also handle other produce like pomegranates, mangoes, and avocados.

Rozema and Bras emphasize that PFP is not a start-up in the traditional sense; rather, it is the culmination of decades of experience and established relationships.

Their decision to focus on South African and South American imports aligns with market trends favoring these regions for their high-quality produce.

Their commitment to building an organization based on personal relationships and trust reflects the values that have defined their careers.

With a focus on quality and reliability, Prime Fruit Partners is set to become a key player in the importation of South African and South American fruits.