AI-powered partnership targets consistent, rejection-free grapes from Egypt and Italy to markets worldwide

Sun World International has entered into a strategic partnership with Clarifresh, an AI-driven quality management software company, to significantly enhance the consistency and standardization of quality control among its global network of growers.

The collaboration aims to streamline quality management practices, reducing product rejections and improving overall product consistency for Sun World’s fresh produce, particularly grapes.

The partnership between Sun World and Clarifresh will initially roll out in Egypt and Italy, equipping local growers and packer-shippers with advanced technological tools to optimize their quality control processes.

Clarifresh’s software leverages artificial intelligence to provide real-time insights, facilitating data-driven decisions and ensuring that Sun World’s rigorous quality standards are consistently met throughout the entire supply chain.

Integrating Clarifresh’s advanced technology allows Sun World to maintain high standards from cultivation to delivery, reinforcing their commitment to quality assurance.

“Our objective is to provide our licensees with the most up-to-date tools for quality management and serve as a catalyst for new AI advancements. We’re committed to delivering top-quality grapes to final customers, and this partnership will help us achieve that goal from cultivation to delivery.”

Pablo Gomez, Director of Quality Insights at Sun World

“This partnership is a significant step forward in improving quality standardization for Sun World’s global network of growers. By leveraging our AI-powered quality management solutions, growers can maintain greater consistency, reduce customer rejections and create a unified framework for assessing quality at every stage down to the seed level.”

Elad Mardix, Clarifresh CEO and Co-Founder

With Clarifresh’s technology integrated into Sun World’s operations, growers can effectively address quality control challenges by establishing standardized assessment criteria and practices.

This harmonization of quality assessment procedures is particularly important for ensuring uniform product quality across different geographical regions, helping Sun World maintain its competitive edge in international markets.

Additionally, the collaboration underscores Clarifresh’s expanding influence within the fresh food industry, reinforcing its reputation as a standard-setting quality management provider.

Clarifresh’s technology facilitates improved communication among stakeholders by creating a unified, common language for quality evaluation throughout the supply chain.

Clarifresh continues to position itself as the industry standard for quality control in fresh produce by empowering stakeholders with timely, accurate insights crucial for maintaining product integrity.

This strategic alliance further solidifies Clarifresh’s role in driving technological transformation within the global fresh produce sector.

Sun World’s decision to implement Clarifresh’s innovative software is expected to yield substantial benefits, such as fewer customer rejections, improved product reliability, and greater alignment across its global supply network.

Ultimately, this collaboration aims to deliver consistently superior products to end consumers, meeting and exceeding market expectations.

Both companies are optimistic that this partnership will serve as a benchmark within the industry, demonstrating the transformative potential of AI technologies in agricultural practices and quality management.