With the 2025 IFPA Global Produce & Floral Show set for October in Anaheim, international buyer attendance is projected to reach new heights, signaling expanded global alignment across the fresh produce and floral supply chain.

The International Fresh Produce Association’s (IFPA) Global Produce & Floral Show, scheduled for October 16–18 in Anaheim, California, is shaping up to be a landmark event for the global produce industry.

With early indicators showing a record number of international buyers planning to attend, the event is poised to further cement its status as the premier global hub for fresh produce and floral professionals.

Drawing leaders from the retail, foodservice, and wholesale sectors, this year’s show will feature a level of global participation unmatched in the event’s history.

The momentum reflects a broader trend toward cross-border collaboration and strategy-setting, as industry players prioritize innovation, branding, and supply chain alignment in an increasingly interconnected market.

“We’re seeing unprecedented interest from global buyers this year, and it’s a clear signal that the world is looking to the Global Show as the event to do business,” said Jessica Keller, IFPA’s Vice President of Global Industry Relations.

“Beyond deal-making, retailers are bringing larger global teams to explore innovation, branding, marketing, and best practices. It’s all about building relationships, aligning strategies, and shaping the future, and IFPA is proud to provide the platform.”

Among the high-profile attendees is Costco, which is sending representatives from eight of its global divisions. Their presence illustrates the strategic significance major retailers place on the show, not only for sourcing but also for internal alignment on global initiatives.

“Costco finds the IFPA Global Show to be extremely valuable,” said Bob Huskey, VP GMM, Fresh Foods at Costco. “We strive to go to market as one global entity, and the event provides an ideal platform for this. We meet internally to align on global strategies while also engaging with our suppliers as a unified, global team.”

The increased global turnout is not limited to North American retailers. International buyer groups spanning more than 70 countries are expected, reinforcing the show’s role as a truly global marketplace.

The scale of this year’s participation highlights the growing urgency among global stakeholders to stay at the forefront of evolving consumer trends, supply chain challenges, and sustainability demands.

Held annually, the Global Produce & Floral Show consistently delivers on its promise to connect the full spectrum of the supply chain.

This year’s event will convene over 20,000 attendees and feature more than 1,100 exhibitors, offering unmatched access to decision-makers, emerging technologies, and product innovations.

For many buyers, the show serves as a strategic touchpoint for building long-term supplier relationships and discovering new opportunities in a rapidly shifting marketplace.

In recent years, IFPA has prioritized expanding its global reach, and this year’s surge in attendance reflects the success of that initiative. By fostering a space where international stakeholders can converge, the association is enabling companies to not only react to global trends but actively shape them.

As buyers prepare for Anaheim, many are entering with a clear focus on collaboration and future-proofing.

From sustainability and digitalization to logistics and packaging, the themes expected to dominate conversations will mirror the complex pressures facing global supply chains.

A full list of attending buyers is available on the IFPA website, offering attendees the opportunity to prepare strategically for in-person engagements.

Registration for the event remains open, and interest continues to rise.

The 2025 edition of the Global Produce & Floral Show is set to be more than just a business expo, it’s on track to be a milestone moment in the global produce industry’s evolution.

As the countdown to October begins, the fresh produce and floral sectors look to Anaheim not only with anticipation, but with the recognition that this gathering will be pivotal in shaping global partnerships and strategy for the year ahead.