Partnership brings SUNSET® tomatoes, cucumbers, peppers, and berries to USA Flag fields, fueling athletes and fans with “wow-flavor” nutrition
The collaboration between Mastronardi Produce and USA Flag Football is a prime example of how sports sponsorships can significantly impact produce sales.
Mastronardi Produce, under its flagship SUNSET® brand, has become the official produce sponsor for USA Flag Football, marking a strategic move to intertwine fresh produce with athletic events.
This partnership is designed to fuel athletes and fans with fresh produce, aligning with the brand’s mission to connect people through “wow” flavor experiences.
Geoff Kosar, Vice President of Marketing at Mastronardi Produce, emphasized the importance of nutrition, especially for athletes, stating that USA Flag is a natural partner due to shared values.
By making delicious and accessible produce available at sports events, the company encourages more people to eat fresh.
The SUNSET brand offers a wide range of products, including tomatoes, cucumbers, peppers, and berries, which will be available to athletes across all divisions at USA Flag events throughout the year.
The partnership particularly focuses on programs for boys and girls in Youth and High School Divisions, aiming to promote healthy eating habits from a young age.
This initiative not only supports Mastronardi Produce’s purpose to nourish people with fresh food but also helps to build connections with fans and athletes over flavorful produce.
USA Flag Football, known for organizing the Amateur and World Championships, is at the forefront of the flag football movement in the USA.
The sport has seen remarkable growth over the past few years and is set to make its debut at the 2028 Olympic Summer Games in Los Angeles.
By partnering with USA Flag, Mastronardi Produce aims to inspire athletes and fans at all levels to incorporate fresh fruits and vegetables into their diets, emphasizing that flavor and quality make a significant difference.
This collaboration not only expands the reach of SUNSET produce but also reinforces the importance of healthy eating choices within the sports community.
