Industry group urges negotiators to tackle non-tariff barriers and streamline rules so fresh, healthy foods can flow freely under the new US-UK pact
The recent announcement of a trade framework between the United States and the United Kingdom has sparked optimism within the fresh produce industry.
The International Fresh Produce Association (IFPA) has expressed its encouragement at this development, highlighting the potential for strengthened economic ties and expanded market access for agricultural products.
As details of the agreement are still emerging, the IFPA is urging negotiators to prioritize addressing non-tariff barriers that currently hinder the movement of fresh, perishable goods.
Sanitary and phytosanitary measures, regulatory alignment, and border efficiencies are identified as critical issues that affect growers, exporters, and consumers.
The IFPA is calling on governments worldwide to seize this opportunity to collaborate with industry leaders in shaping trade policies that ensure a plentiful, reliable supply of fresh, healthy foods.
A balanced strategy that incorporates regulatory reform, workforce solutions, and fair, forward-looking trade agreements is deemed essential for supporting growers, businesses, and consumers alike.
The association remains committed to partnering with government leaders to identify solutions that will support a thriving fresh produce industry.
Ensuring consumers have continued access to the healthiest, freshest foods is a top priority for the IFPA. The implications of the US-UK trade agreement extend beyond mere market expansion.
By addressing critical issues such as regulatory alignment, the agreement could significantly reduce logistical challenges faced by the fresh produce sector.
This would not only benefit growers and exporters by streamlining processes but also ensure that consumers have access to a wider variety of fresh produce at potentially lower prices.
Moreover, by fostering international cooperation, the agreement could set a precedent for future trade policies in the agricultural sector, emphasizing the importance of collaborative efforts between governments and industry stakeholders.
As negotiations progress, the fresh produce industry will be closely monitoring developments, hopeful that the final agreement will pave the way for a more robust and efficient global market.
