Duda Farm Fresh Foods, a prominent grower and processor of fresh vegetables and citrus based in Oviedo, Florida, has expanded its sales team by welcoming Samantha Duda as its new east regional manager.

With her appointment effective from August 7, Duda brings a wealth of industry experience and a rich family legacy to the role.

As a fifth-generation member of the Duda family, she grew up in California’s Salinas Valley, a region deeply rooted in the produce business.

Most recently, Duda served as the produce senior strategy manager at HelloFresh, where she led a team of strategy managers and oversaw procurement.

Her prior experience includes significant roles at Charlie’s Produce in Seattle, where she worked in both sales and purchasing capacities.

Alan Ediger, vice president of sales at Duda Farm Fresh Foods, expressed enthusiasm about Duda’s appointment, highlighting her strong combination of strategic insight, hands-on industry experience, and deep understanding of the fresh produce supply chain.

He emphasized that her leadership in procurement and sales, along with her ability to build strong customer relationships, will be a tremendous asset as she leads the fresh cut sales efforts across the Eastern U.S. and Eastern Canada.

This strategic move is expected to strengthen Duda Farm Fresh Foods’ presence in these regions, enhancing their ability to meet the demands of the fresh produce market.

Samantha Duda herself expressed excitement about her new role, stating, “I’m thrilled to begin this new chapter with Duda Farm Fresh Foods.”

She added that it’s an incredible opportunity to put her experience and passion for produce to work in a company that’s been part of her life since the beginning.

Her appointment is seen as a significant step in the company’s ongoing efforts to expand its reach and influence in the competitive produce industry.

By leveraging Duda’s extensive experience and family heritage, Duda Farm Fresh Foods aims to enhance its strategic capabilities and customer engagement.

This expansion of the sales team signifies the company’s commitment to growth and adaptation in a rapidly evolving market landscape.

As the produce industry continues to face challenges and opportunities, Duda Farm Fresh Foods is positioning itself to remain a key player by investing in leadership that combines tradition with modern strategic insight.