Asia Fruit Logistica (AFL), Asia’s leading fresh produce trade show, has announced IMBERRI as its Official Fresh Produce Partner for the 2026 edition.

This partnership was unveiled during the AFL SEA Meet Up in Bangkok on May 18, an event that brought together fresh produce professionals from across Southeast Asia.

The collaboration underlines AFL’s commitment to showcasing leading fresh produce brands, emphasizing innovation and quality throughout the global supply chain.

IMBERRI, a pioneer in China’s blueberry industry and the world’s largest blueberry grower, has solidified its reputation as a powerhouse in premium fresh produce production and distribution.

Following a successful debut as an exhibitor at Asia Fruit Logistica 2025, IMBERRI is now set to strengthen its presence by assuming the role of Official Fresh Produce Partner for 2026.

Based in Yunnan, China’s premier blueberry-growing region, IMBERRI operates over 70 modern estates, covering more than 4,700 hectares.

These estates are supported by 44 self-owned cold-chain processing centers, backed by approximately $600 million in investment.

By managing every stage of the supply chain from planting and harvesting to cold-chain logistics IMBERRI ensures consistent quality and freshness for consumers across China and Southeast Asia.

IMBERRI is recognized for innovations such as stem-on blueberries, which help extend freshness while maintaining premium product quality.

“We are proud to partner with Asia Fruit Logistica 2026, the leading meeting platform for Asia’s fresh produce business,” said Aaron Huang, Senior Vice President of IMBERRI.

This partnership provides an excellent opportunity for IMBERRI to strengthen connections with global industry leaders and showcase the quality and innovation behind their blueberries.

Scheduled for 2 4 September 2026 at AsiaWorld-Expo, Asia Fruit Logistica 2026 is already generating strong momentum with growing exhibitor registrations.

“IMBERRI represents the innovation, scale, and quality that are driving the future development of Asia’s fresh produce industry,” said David Axiotis, Managing Director of Global Produce Events, organizer of Asia Fruit Logistica.

Asia Fruit Logistica 2026 will bring together leading exporters, importers, retailers, distributors, and technology providers from around the world.

Visitors can access a comprehensive program of networking and industry insights through the Asiafruit Knowledge Center, powered by Asiafruit Magazine.

With visitor registration now open, industry professionals are encouraged to secure their tickets early.

This year, Asia Fruit Logistica has launched a new buyer registration and matchmaking platform, enabling buyers to pre-schedule meetings with exhibitors.

Building on strong international buyer turnout from previous editions, Asia Fruit Logistica 2026 is expected to welcome more than 5,000 buyers from across Greater China, Southeast Asia, and beyond.

Registration for Asia Fruit Logistica 2026 is now available on the Asia Fruit Logistica Official Website.