The Asia Fruit Logistica 2026 is set to introduce a groundbreaking initiative called FreshMatch, a new matchmaking platform aimed at enhancing the efficiency of trade connections.
For the first time, registered buyers will have the opportunity to browse participating exhibitors, identify relevant suppliers, and pre-schedule face-to-face meetings ahead of the event.
This innovative platform will be available during the show, which takes place from September 2 through 4, 2026, at AsiaWorld Expo in Hong Kong.
The 19th edition of Asia Fruit Logistica is expected to attract over 14,000 trade visitors and 760 exhibitors from across the global fresh produce supply chain.
The FreshMatch initiative aims to simplify the often challenging task of finding the right business partners at a major trade exhibition.
- Asia Fruit Logistica 2026 launches FreshMatch matchmaking platform.
- Registered buyers can browse exhibitors and schedule meetings in advance.
- Event occurs September 2-4, 2026, in Hong Kong.
- Over 14,000 trade visitors and 760 exhibitors expected to attend.
- FreshMatch aims to facilitate focused business discussions and partnerships.
By connecting buyers and exhibitors ahead of the event, FreshMatch facilitates more focused business discussions and stronger commercial opportunities.
Through this platform, buyers can explore company profiles, discover suppliers and products, and request meetings directly with exhibitors before the exhibition opens.
This strategic approach is designed to help buyers engage with relevant suppliers and maximize their time at the event, while exhibitors gain greater visibility among buyers actively seeking new products and sourcing partners.
Participation in the Buyer Program is subject to verification, with applicants required to submit a buyer profile and sourcing details for review prior to approval.
Qualified buyers will receive a complimentary three-day pass to Asia Fruit Logistica 2026, full access to the FreshMatch matchmaking platform, and entry to all sessions at the Asiafruit Knowledge Center.
Early registration is strongly encouraged, as meeting slots are allocated on a first-come, first-served basis, ensuring that participants can secure their desired meetings.
The system has already generated strong interest from importers, retailers, distributors, and sourcing professionals across the region.
Feedback from participants highlights the value of the FreshMatch platform.
A buyer from Malaysia noted that the “Retailer’s Club and speed dating sessions were exceptionally well-organized,” expressing eagerness to meet more partners in the coming year.
Ritu Ahluwalia, Import Head at Flora Capital Co., Ltd., remarked on the essential nature of Asia Fruit Logistica as a platform for fresh produce sourcing in Asia, stating that the Premium Buyers program added significant value by making the experience smoother and more productive.
With such positive responses, FreshMatch is poised to become a important tool in connecting the global fresh produce industry.
