A fresh and exciting California table grape season is just around the corner, promising new opportunities for retailers and consumers alike.
Harvesting kicks off in May, and Canadian retail partners can soon anticipate stocking their shelves with promotable volumes of these juicy fruits from the Golden State.
The California Table Grape Commission is gearing up to showcase their offerings at the upcoming CPMA Convention and Trade Show in Toronto.
This event will serve as a platform to connect with retail partners and unveil an updated global marketing campaign designed to enhance grape sales.
The new marketing program is robust, featuring a suite of promotional tools and activities that include in-store sampling, sales and display contests, and digital opportunities.
- New California grape season starts in May, boosting retail opportunities.
- California Table Grape Commission showcases at CPMA Convention in Toronto.
- Updated global marketing campaign aims to enhance grape sales.
- Promotional tools include sampling, contests, and digital marketing strategies.
- Commission supports retailers with recipes and health insights to boost consumer interest.
New campaign POP materials are also part of the initiative, all aimed at driving consumer interest and sales of California grapes.
In addition to these assets, the commission continues to offer recipes, snack ideas, and science-backed health insights.
These resources provide shoppers with fresh, flavorful, and nutritious ways to enjoy California grapes throughout the season.
With a long promotional window, retailers can rely on a steady supply of grapes to support everything from summer celebrations to fall festivities.
“CPMA comes at the perfect time to connect with our Canadian retail partners and plan for the 2026 California grape season,” said Alexandra Merritt, director of global marketing.
A key update for the 2026 season is the commission’s new partnership with ChangeMakers, which provides in-market representation in Canada.
This added presence ensures dedicated, on-the-ground support for retail partners, enabling effective collaboration to execute promotions, optimize merchandising, and drive sales throughout the season.
Visitors to the show can stop by the association’s booth, #307, to learn more about these initiatives.
The California Table Grape Commission remains committed to supporting its retail partners and promoting the health benefits and versatility of California grapes.
As the new season approaches, the commission’s efforts highlight the potential for significant growth in grape sales, offering fresh opportunities for retailers and consumers to enjoy these premium fruits.
For more information, interested parties are encouraged to connect with the commission and explore the potential of this promising season.
