The International Fresh Produce Association (IFPA) has once again marked a milestone with the conclusion of its 2026 Women’s Fresh Perspectives Conference, which achieved a record attendance.
For the fourth consecutive year, the conference sold out, bringing together over 200 professionals from across the fresh produce and floral supply chain.
The event focused on leadership development, industry insights, and fostering professional connections, highlighting the growing demand for initiatives supporting women in the industry.
The conference welcomed attendees from various roles and career stages, emphasizing the importance of advancing opportunities for women.
Participants engaged in both structured programming and informal discussions, with key themes including leadership and resilience, owning their financial value, strategic relationships and negotiation, and preventing burnout.
- 2026 Women’s Fresh Perspectives Conference achieved record attendance of over 200.
- The event focused on leadership development and professional connections.
- Participants engaged in discussions on resilience, financial value, and negotiation.
- Val Macias received the Frieda Rapoport Caplan Scholarship for her leadership.
- IFPA emphasizes year-round programming for sustained professional growth.
A highlight of the event was the awarding of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship to Val Macias, an emerging leader recognized for her contributions to innovation and positive change within the industry.
According to Beth Keeton, MBA, owner and president of Elephant House PR, the conference provided a platform for “meaningful dialogue” and opportunities that support women’s leadership development.
She emphasized that the conversations reflect both the challenges and opportunities facing the industry, underscoring the important role that women play in shaping its future.
The conference is part of IFPA’s broader efforts to support professional development through initiatives such as the Women’s Fresh Perspectives Mentoring Program, which offers structured mentorship opportunities through two annual cohorts.
The continued growth of the Women’s Fresh Perspectives portfolio aligns with broader industry trends emphasizing workforce development and leadership diversity.
IFPA’s initiatives, including regional events, aim to create unique opportunities for connection at the local level, helping to build new relationships and engage professionals across the industry.
As the conference concludes, IFPA remains committed to its focus on year-round programming, ensuring sustained participation and professional growth across different segments of the industry.
By investing in people, the IFPA aims to create a ripple effect that strengthens the entire fresh produce and floral community.
