Dave Masser, President and CEO of the Masser Family of Companies, has been elected as Chairman of Potatoes USA, marking a significant leadership transition in the potato industry.
Potatoes USA, the national marketing and research organization representing U.S. potato growers and importers, has chosen Masser for his extensive agricultural expertise and strategic vision.
With a background as an eighth-generation farmer, Masser is known for his ability to balance traditional farming with forward-thinking innovation.
This election is seen as a testament to his commitment to enhancing category performance and supporting industry growth.
- Dave Masser elected Chairman of Potatoes USA, signaling industry leadership change.
- Recognized for agricultural expertise and strategic vision for U.S. potato growers.
- Masser emphasizes innovation alongside traditional farming practices.
- Leadership expected to enhance demand initiatives and consumer education.
- Potatoes USA aims for sustained growth and innovation under Masser’s guidance.
Kathleen Triou, President and CEO of Fresh Solutions Network (FSN), praised Masser’s election as a well-deserved recognition of his leadership and dedication to the industry.
Fresh Solutions Network, the exclusive supplier of Side Delights® potatoes and onions, has been a crucial part of Masser’s career.
Under his previous leadership as FSN Chairman, the organization navigated a key phase of growth and innovation, focusing on delivering high-quality produce from family-owned farming operations across North America.
Molly Connors, Chairman of FSN and VP Sales & Marketing at Basin Gold Cooperative, expressed confidence in Masser’s ability to drive continued growth across all sectors of the potato industry.
She highlighted the exceptional leadership and agricultural expertise that Masser brings to Potatoes USA, ensuring the organization remains in capable hands.
Triou added that Masser’s election reflects the caliber of individuals within the Fresh Solutions Network and the value they create throughout the supply chain.
The Masser Family of Companies, including Masser Potato Farms and Keystone Potato Products, has long been a leader in the industry, contributing to the development of innovative solutions and practices.
As Masser takes on his new role at Potatoes USA, stakeholders anticipate that his strategic vision will foster industry development and bolster consumer education and nutrition research efforts.
His leadership is expected to enhance demand-building initiatives, benefiting growers, retailers, foodservice operators, and consumers alike.
With Masser at the helm, Potatoes USA is poised to navigate the challenges and opportunities of the modern produce landscape, promising a future of sustained growth and innovation for the potato sector.
