The 18th edition of Fruit Attraction, organized by IFEMA MADRID and FEPEX, has set new records in 2026, drawing 128,364 professionals from 170 countries worldwide.
This represents a six percent increase in attendance compared to the previous year, highlighting the event’s growing importance in the global fresh produce industry.
The event saw a significant expansion in its international reach, with visitors from 18 new markets compared to 2025.
45 percent of visitors were international, underscoring the event’s increasingly global and professional profile.
Spain maintained a strong presence at the exhibition, with regions such as Andalusia, Valencia, Murcia, and Catalonia leading the charge.
- Fruit Attraction 2026 attracted 128,364 professionals from 170 countries.
- Attendance increased by six percent compared to the previous year.
- 45 percent of attendees were international, highlighting global engagement.
- Exhibition featured 2,588 companies across 162,000 square meters.
- The event generated an estimated €419 million economic impact for Madrid.
International attendees primarily came from European countries like Italy, France, and the Netherlands, as well as from regions such as Chile, Peru, and South Africa.
The exhibition area also achieved record numbers, featuring 2,588 companies from 79 countries across 162,000 square meters of space.
This reflects a four percent increase in exhibiting companies and a 23 percent rise in international participation over the previous edition.
Fruit Attraction served as a dynamic platform for international business development through its International Buyers Program.
This initiative, organized alongside the Spanish Ministry of Agriculture, brought 600 major buyers from 62 countries to the event.
The Guest Importing Countries Program, featuring China and the United Arab Emirates, further enhanced trade opportunities.
The event’s extensive program of conferences and technical sessions attracted over 3,337 attendees, emphasizing trends in innovation and sustainability.
Fruit Attraction 2026 also recognized innovation through its Innovation Hub Awards, highlighting the sector’s outstanding products.
Unica won in the Fresh Produce category, Polyfly in the F&V Industry category, and Aimplas for Sustainability initiatives.
The event’s impact extended beyond business, generating an estimated €419 million economic impact for Madrid, a three percent increase from 2025.
Fruit Attraction 2026 not only bolstered the fresh produce industry’s global standing but also reinforced its commitment to sustainability and social responsibility.
