Church Brothers Farms has taken a significant step in enhancing its logistics operations by appointing Sergio Torres as the new Director of Transportation & Logistics for both the U.S.
and Mexico regions.
This newly established role is designed to consolidate the company’s transportation efforts across the two countries, reporting directly to Jeff Church, the Chief Operating Officer.
By uniting their U.S. and Mexico transportation operations under one team, Church Brothers Farms aims to streamline processes and improve service delivery.
Torres brings over 18 years of experience in transportation and logistics within the fresh produce industry, making him a valuable addition to the team.
- Sergio Torres appointed Director of Transportation & Logistics.
- Role consolidates U.S. and Mexico transportation operations.
- Torres has over 18 years in fresh produce logistics.
- Focus on improving logistics efficiency and reliability.
- New hire aims to enhance service delivery for customers.
His expertise includes cross-border freight between the U.S. and Mexico, as well as refrigerated transportation and carrier management.
Most recently, he was the Logistics Manager at Braga Fresh Family Farms, where he successfully developed and managed the company’s delivered-freight program.
Prior to that, Torres spent a decade at Driscoll’s, leading U.S. Mexico cross-border logistics and ensuring cold-chain compliance.
In his new role, Torres will oversee all aspects of transportation, including U.S. logistics, appointment loading, and the movement of finished products from the company’s processing plant in San Luis Río Colorado, Sonora.
By integrating the teams, Church Brothers Farms intends to establish one standard for cold-chain handling and carrier performance, thus ensuring on-time delivery for their customers.
Jeff Church, the COO, emphasized that Torres’s extensive experience is precisely what the company needs to build a stronger transportation network.
Torres himself expressed enthusiasm about joining Church Brothers Farms, stating that his focus will be on building a transportation organization that consistently delivers, regardless of the shipping origin.
This strategic hire underscores Church Brothers Farms’ commitment to enhancing its logistics infrastructure and providing superior service to its customers.
The consolidation of operations is expected to facilitate more efficient logistics management and reinforce the company’s reputation for reliable service in the produce industry.
