The U.S. Secretary of Health and Human Services, Robert F. Kennedy Jr., made a compelling call to action during the International Fresh Produce Association (IFPA) Washington Conference, urging leaders in the produce industry to play a pivotal role in transforming America’s dietary culture.

The conference, which brings together industry leaders, growers, and advocates, was the ideal platform for Kennedy to emphasize the importance of aligning federal food programs with the latest Dietary Guidelines for Americans.

Kennedy highlighted that the USDA allocates $99 billion annually to subsidize food programs, including those for veterans, the military, and federal prisons, and announced plans to align these with dietary guidelines over the next six months.

IFPA CEO Cathy Burns echoed Kennedy’s sentiments, describing the moment as a defining one for the produce industry, which has long advocated for the centrality of fruits and vegetables in a healthy diet.

Burns underscored that having key figures like Kennedy and other government officials address the conference signaled the critical role that fruits and vegetables play in public health.

She noted that the industry has spent decades working towards creating a healthier world, and the conference serves as a testament to the important role the industry plays in this mission.

The event also marked the rollout of IFPA’s “Fruits & Vegetables: All Day, Every Day” campaign, which aligns with the 2025 2030 dietary guidelines.

The Washington Conference is a cornerstone of IFPA’s advocacy efforts, providing a direct channel for IFPA members to engage with policymakers.

This year’s conference included strategic Hill visits, policy briefings, and high-level discussions on issues such as trade, supply chain resilience, and nutrition policy.

Participants also delivered fresh produce to reinforce the campaign’s message that a healthier nation starts with what is on every plate.

The IFPA represents a diverse array of stakeholders across the produce supply chain, from growers and shippers to retailers and foodservice operators, all united by a commitment to increasing fruit and vegetable consumption and advancing a healthier food system.

By aligning federal food programs with the latest dietary guidelines, the IFPA and its members aim to drive a significant change in dietary habits across the nation.

With the support of influential figures like Secretary Kennedy, the fresh produce industry is positioned to lead the charge in ensuring that fruits and vegetables become a staple in American diets.

This initiative not only promises to improve public health but also highlights the critical role of the fresh produce industry in shaping a sustainable and nutritious food system for future generations.